Data is an asset that can be used to benefit but it’s only effective when it can be leveraged to boost business performance. Many businesses aren’t able to turn insights into action, despite the need to be more data-driven. The goal is to move beyond reporting and utilize analytics to make decisions that achieve desired business outcomes such as implementing customized marketing campaigns, to enhancing product quality.

The best way to do this is to develop actionable analytics which are data which can be utilized to boost business results. This means delivering the right information in the right format to the people who need it.

It’s one thing to know that a speedy response time improves customer satisfaction and loyalty. It’s a different matter to be able prioritize support tickets based upon churn risk to maximize the efficiency of your team. Having this information directly to your support tools makes it simple for your team members to act upon.

This process of transform data into actionable insights is also referred to as data activation. It’s essential to ensure that your teams are able to https://99software.org/2023/06/14/what-is-actionable-analytics/ quickly get the information they need to do their job effectively. Sending abandoned carts and other behavioral data into ad platforms can allow for retargeting, while sending churn analysis or other predictive analytics into a CRM helps the sales team determine who to follow up with. Additionally the prescriptive analytics will provide suggestions for the next steps to follow based on your particular data, which is particularly useful for product and marketing teams.