SWOT study is actually a design to own identifying and taking a look at a corporation’s benefits, flaws, solutions and you will risks. This type of words compensate the brand new SWOT phrase.
The key aim of SWOT study would be to raise focus on the factors that go for the and make a business choice otherwise setting-up a corporate means. To do this, SWOT assesses the interior and outside environment and the activities one can impact the newest stability off a choice.
Businesses are not use SWOT investigation, but it’s also utilized by nonprofit groups and you may, so you can a lesser degree, some one for personal review. SWOT is also used to assess initiatives, products or ideas. Including, CIOs can use SWOT to help would a proper organization considered theme or create an aggressive study.
Brand new SWOT framework are paid to Albert Humphrey, who examined the brand new method in the 1960s and you may 70s within Stanford Search Institute. It’s been adopted because of the organizations of all sorts since the good brainstorming help to making providers conclusion. 続きを読む